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1. Match these words (1-8) with their definitions (a-h)

1 advertisement		a) A reduction in the price offered by the seller.
2 customer		b) A person or company that makes goods from raw materials.
3 discount		c) What remains from a company's income from sales after its expenses have been deducted.
4 employer		d) A person or company who sells goods to you, usually on a regular basis.
5 manufacturer		e) A buyer, client or guest.
6 personnel		f) All the people who work for a company.
7 profit		g) A tool to sell goods or services.
8 supplier		h) A person or company who provides work for others.

2. Choose a noun (A, B or C) that can be used together with the given verb.

9	To lower	the problem	the increase	the price
10	To do	a presentation	a mistake	the job
11	To modify	the specification	the meeting	a headcount
12	To attach	the file	the train	a lists
13	To solve	the solution	a problem	a task
14	To meet	the task	the responsibility	the target

3. Select the best word or phrase from the options to complete this letter to the PR manager at Air Naval.
Dear Mr. Morgan,
We ___________________15 a report expressing our dissatisfaction with Air Naval over the cancellation of our tickets on a recent visit to Naval. This error ___________________16 some considerable worry and trouble during our visit, as well as incurring extra costs.
As we were ___________________17 to travel by air from Budapest to Prague (in spite of having ___________________18 and paid for this flight 3 months before), we were ___________________19 to go by road, the cost of which was €230.
We would now like to ask whether this cost could be ___________________20. We attach copies of our flight vouchers and the ___________________21 for the road transfer.
We ___________________22 to hearing from you about this matter.
Yours sincerely,
James Smith

15	enclose	submit	include	send
16	raised	caused	gave	made
17	prevented	disabled	unable	incapable
18	cancelled	recorded	registered	booked
19	obliged	made	having	caused
20	paid back	reduced	reimbursed	returned
21	fare	quote	recipe	receipt
22	expect	hope	are waiting	look forward

4. Choose the most appropriate response.

You make a phone call to call Pat King. Her secretary answers. You say:

I want to speak to pat King.

Pat King, please.

I'd like to speak to Pat King, please.

I can't get through to Pat King.

Do you mind if I opened the window?

Yes, I do.

I'd rather you didn't.

Of course.

No, you mustn't.

How would you start a letter to someone called Anna Smith, if you don't know her?

Hello Mrs. Smith

Dear Mrs. Smith

Dear Ms Smith

Dear Madame

You want to make an appointment with Mr. X. Monday is good for you. What do you say?

Is Monday comfortable?

I'll see you on Monday.

Would Monday be convenient?

Monday is my day.

Thanks for your help.

It doesn't matter.

I'm glad you liked it.

You're welcome.

Good!

Would you like to come to a concert this evening?

No, not at all.

Oh, I'm afraid I can't.

Yes, please.

No, I wouldn't.

Thanks for the lovely meal.

I'm glad you liked it.

I like it.

Never mind.

So did I.

5. Find the most appropriate word from the list that fits into the sentence.

How many people _______in your company?

are they

is it

are there

What _______in London last weekend?

you were doing

did you do

you did

did you

This is the nicest office building _______.

I've ever seen.

that I see.

I've never seen.

what I saw already.

A isn't _______ B.

as profitable than

so profitable than

so profitable that

as profitable as

I don't understand. What language _______?

speak you

you speak

are you speaking

you are speaking

_______ this company?

Since when you work in

How much time you are working in

How long have you been working in

How long time are you working in

6. Read the letter of application for the job of sales representative. Choose the best word or phrase to complete the letter.

Dear Mr. Green,
I _________36 about the new job vacancy in the international sales department. The sales manager, John Hampshire, _________37 me I should apply to you.
I _________38 in sales for five years: I worked for Allsops Ltd. for three years and I _________39 this company two years ago.
_________40 last November, I have been head of the regional sales office. I often _________41 with important customers, and sometimes I negotiate sales of up to €100,000.
I _________42 to move to international sales because I think it _________43 me a lot of new experience. I enjoy _________44 and I _________45 two foreign languages: French and Spanish.

36	write	am writing	wrote	have written
37	will tell	have told	told	tell
38	am working	been working	have worked	work
39	have joined	had joined	join	joined
40	Since	For	During	By
41	deal	dealed	will deal	am dealing
42	have	will like	would like	like
43	have given	will give	gave	gives
44	to travel	traveled	traveling	travel
45	speak	am speaking	do speak	spoke

7. Read the case study and answer the questions.

Daewoo and the art of customer focus

When Daewoo entered the UK car market in spring 1995 it was hardly known at all; its cars were technically average and had an unfashionable country of origin (Korea).
With around 40 carmakers, the market was crowded. Less than half of these had market shares of over 1%. Many companies had a 'Buy UK' or 'Buy European' policy for their fleet purchases, which account for about half of all car purchases.
Since the mid 1970s, no new entrant to the UK car market had achieved1 more than a 1% market share.
Yet Daewoo did exactly that in less than a year. We believe it did so by achieving its aim of being the most customer-focused2 car company in the UK.
Daewoo's market research revealed that its best target market would be drivers primarily interested in a car's ability to get from A to B reliably and cheaply. Surveys had shown that most motorists were afraid to visit car showrooms and found salespeople too aggressive. They believed that they were treated even worse after the sale.
Further, Daewoo's research found that in its target segment, 84% of motorists believed that the treatment they got from the salesperson was at least as important as how they felt about the car itself.
Daewoo developed3 a new approach to selling:

They did not use dealers to sell their cars. By saving the money normally paid to dealers, Daewoo was able to offer higher specifications at a lower price.
Daewoo designed its car showrooms to be like high street stores, with free access to product information and a free cafe; salespeople were on a fixed salary and no negotiating on price was allowed.
The price included extensive guarantees and three years' free servicing.
Daewoo offered free collection and delivery as well as a courtesy car during servicing.

Daewoo's competitors had been unwilling or unable to rethink the way that they did business in the face of clear dissatisfaction in the market. This created a market opportunity that Daewoo was able to exploit.

Which of the following sentences best summarises the content of the article?

Daewoo's share of the UK car market is declining.

Daewoo needs to research the UK car market more thoroughly.

Daewoo understands what their customers really want.

Daewoo sells cars by traditional methods.

Mark each of the following statements as T (true), F (false) or C (can't tell).

47	Daewoo was not present in the UK car market until 1995.
48	Cars from the Far East are not popular in the UK.
49	There was very strong competition in the UK car market when Daewoo entered.
50	Company cars account for approximately 50% of the UK car market.
51	Only ten car manufacturers have a market share of more than 1%.
52	Within a year, Daewoo had achieved a market share of more than 1%
53	Daewoo sell its cars by offering salespeople large bonuses if they sell more.
54	Daewoo sell its cars by making showrooms friendlier.
55	Daewoo sell its cars by offering good after-sales service.
56	Daewoo sell its cars by offering big discounts on price.

Which of the following statements best describes Daewoo's cars, according to the information in the article?

inexpensive in relation to the specifications

technically very exciting

luxury class

unreliable

Which of the given words could not be a used as a synonym in the given sentence of the article?

58	achieved1	gained	obtained	met
59	focused2	oriented	care	friendly
60	developed3	improved	worked out	drew up

Each good answer deserves 1 point. Convert the final score to % and match the % to its CEF level and level description given in 'szintező eredménytábla' file.